Memory Scatter

Team members struggle to recall previous discussions and decisions. The shared narrative for why decisions were made becomes inconsistent across individuals. Alignment becomes difficult to verify.

## Trigger Signals

• Team members recall decisions differently
• "I thought we agreed to..."
• Alignment difficult to verify
• Shared narrative becomes inconsistent

## Why It Persists

Everyone believes they remember correctly. Challenging someone's memory feels confrontational. The drift is invisible until it causes a visible failure.

## Common Misdiagnosis

• "We need better documentation"
• "People aren't paying attention"
• "We should send more recaps"
• "Communication needs to improve"

## Cost of Ignoring

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.

• Team members recall decisions differently
• "I thought we agreed to..."
• Alignment difficult to verify
• Shared narrative becomes inconsistent

## Why It Persists

Everyone believes they remember correctly. Challenging someone's memory feels confrontational. The drift is invisible until it causes a visible failure.

## Common Misdiagnosis

• "We need better documentation"
• "People aren't paying attention"
• "We should send more recaps"
• "Communication needs to improve"

## Cost of Ignoring

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.

Everyone believes they remember correctly. Challenging someone's memory feels confrontational. The drift is invisible until it causes a visible failure.

## Common Misdiagnosis

• "We need better documentation"
• "People aren't paying attention"
• "We should send more recaps"
• "Communication needs to improve"

## Cost of Ignoring

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.

Team members hold different versions of what was decided and why. The shared narrative fragments. Alignment becomes difficult to verify because there's no single source of truth.

## What It Looks Like In the Wild

Team members struggle to recall previous discussions and decisions. The shared narrative for why decisions were made becomes inconsistent across individuals. Alignment becomes difficult to verify.

## Trigger Signals

• Team members recall decisions differently
• "I thought we agreed to..."
• Alignment difficult to verify
• Shared narrative becomes inconsistent

## Why It Persists

Everyone believes they remember correctly. Challenging someone's memory feels confrontational. The drift is invisible until it causes a visible failure.

## Common Misdiagnosis

• "We need better documentation"
• "People aren't paying attention"
• "We should send more recaps"
• "Communication needs to improve"

## Cost of Ignoring

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.

• "We need better documentation"
• "People aren't paying attention"
• "We should send more recaps"
• "Communication needs to improve"

## Cost of Ignoring

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.

Execution diverges. People work at cross-purposes believing they're aligned. Conflicts surface late when correction is expensive.